Brand ambassador activation

Aerie Breakfast with Iskra Lawrence

THRSXTY hosted a press breakfast for Aerie ambassador Iskra Lawrence, to help secure awareness for the Aerie brand within the UK.

We created and produced an intimate breakfast for key editors, who were invited to celebrate their ‘real beauty’ via a bespoke brunch menu, beauty treatments and one-on-one interview time with Iskra.

With space for 20 media, guests included a combination of national, regional, consumer, lifestyle, online media and bloggers; from The Evening Standard and Press Association to The Independent and Daily Express to Grazia Daily and Cosmopolitan Online.

Over 30 pieces of media and social media coverage were published, helping cement Aerie’s ‘real you’ messaging to over 30 million consumers.