As an official supplier for Wimbledon since 2008, and in the face of ever-increasing brand competition on and offsite, the brief was to reinvigorate the conversation around the evian Live Young Suite at Wimbledon via media and social media.
The approach was to deliver the best experience for the best talent, from the invitation to the in-suite hospitality and court-side seats.
We secured premium talent, such as Sam Smith, Tinie Tempah, Laura Whitmore, Amber and Yasmin Le Bon, Nicola Roberts and Alfie Allen, to attend the evian Live Young Suite as guests of evian both in the suite and court-side.
Coverage was secured in every top tier media title including; the Evening Standard, Sunday Times Style, Harper’s BAZAAR, GRAZIA, VOGUE and Mail Online.
With over 232 pieces of coverage secured, 27% of coverage was secured in national titles and 50% via media guests and talent social media channels.
evian tracked as best performing brand amongst all brand activity at Wimbledon – with 22% of all brand noise ahead of all other partners and brands associated with The Championships.