EMEA Sponsorship activation

World Endurance Championship

As global partner to the World Endurance Championships (WEC), the Patrón race team is constantly traveling and racing at some of the most iconic race tracks in the world.

We manage the on-site activation at Silverstone, Spa-Francorchamps, Le Mans and Nürburgring, focusing on awareness and engagement. This year we have created a bespoke Patrón airstream to deliver world-class cocktails on site, and had fun with our Patrón bicycles– where we challenged fans to pedal fast enough to blend the perfect Patrón Frozen Margarita. Drinks sales increased over 100% at each race against vs 2015, with hundreds of thousands of consumers directly reached through a combination of branding, sampling and giveaways.